To succeed at an AdWords campaign, you must know how to write effective Google AdWords advertising. Anyone who is about to write ads should already have read and fully understand the lengthy terms and conditions policy presented by Google. This policy is strictly adhered to and failing to abide by the terms and conditions can be you banned from one of the most effective tools at your disposal.
Google AdWords also limits what can be advertised through AdWords. Thinks like gambling, violence, drugs, fraudulent activities such as defeating cable boxes and the like, are barred from ever being advertised through Google’s AdWords or AdSense tools Google Ads Campaign
. Be sure that the item or service you are advertising is within the boundaries of things that AdWords is willing to accept for advertisement.
Most advertisers use text ads for their AdWords campaign. The key to writing effective Google ads is to remember that you have to grab the interest of the reader in very few characters. In a regular text AdWords ad, you have 25 characters to create a title, 70 characters are the maximum for the advertisement itself and 35 characters, including spaces, are permitted for the display of the URL. The ad will be displayed on four lines. The title will take up one line and the URL another, so your 70 characters of text will fit in the other two lines. Because some characters are wider than others, in some situations, less than 70 characters may be all that will fit on the two lines.
As you can see, your goal has to be to create a title and text that is so captivating that the reader must, in such a short period, feel they have to know more about this subject or service. Because your ad will be shown to people who already have expressed an interest in knowing about the subject of your website, you want to convince them that your website is the only place to learn or buy what they want. Web marketing seems to be all the rage today. You have article writing, blogging, forum posting, and of course Google AdWords. All of these methods work well to drive more visitors to your website. Unfortunately, web marketing in general doesn’t seem to be taken advantage of nearly enough by small business owners.
Web marketing, in particular Google AdWords, can be a potent small business marketing tool. Many small business have never even heard of Google AdWords, let alone know how to actually start and manage a campaign.
As you scan this article, you’re going to learn the secrets of Google AdWords that will take your small business marketing to the next level. I’ll go over the basics… you can always learn more on the Google AdWords website.
Google AdWords are the small text ads that you find down the right side of a search results page in Google. Also known as pay-per-click, you bid on keywords and when someone searches for your particular keyword, your ad will be shown. You only pay when someone clicks on your ad. That’s right, you only pay for targeted traffic to your website.
You’re also able to set a daily budget, and target your ads geographically so they show only where you want them to. Your goal is to be on the first page of search results for maximum exposure.
There are also a few secrets to making it work, though. With AdWords, it isn’t all about the highest bidder getting best position on the page. They are really big on relevance, and the more relevant your ad to your chosen keyword and your website, the better it will be for you. For small business marketing, this whole system can drive scores of targeted traffic to your business if it’s done properly. The internet has changed the way we do business world wide. New systems are being developed and business is moving fast. But what is most attractive and stable thing is the pay per click search engines. There are quite a few pay per click providers out there but why do many advertisers prefer to place their ads at Google? Here are the reasons why pay per click marketers prefer Google AdWords: